Orlando Squeeze Announce Exclusive Partnership with Amway’s XS Energy and Sports Nutrition

The Orlando Squeeze today announced an exclusive partnership with Amway’s XS™ Energy and Sports Nutrition to become an exclusive sponsor of the Orlando Squeeze with a focus on delivering positive energy and making the most of every moment for professional and non-professional pickleball athletes.

“We are thrilled to embark on this adventure with XS Energy and welcome their storied brand to the Squeeze family,” said Orlando Squeeze owner and GM Ryan DeVos. “XS provides the fuel and recovery needed for athletes of all levels, with a mission that resonates with our desire to improve the performance and health of not only our team but our community as well. Pickleball has truly captivated the nation, and we are confident XS will help energize and strengthen this momentum.”

Following the recent finalized merger between Major League Pickleball and the Pro Tour of Pickleball, XS will support the Squeeze at competitive events throughout the year. The two organizations also will partner on upcoming philanthropic opportunities, local events, and skill clinics that continue their efforts to inspire fitness, adventure, and quality experiences to fans and the broader community. 

“Amway’s XS brand of energy and sports nutrition products is excited to partner with the Orlando Squeeze as the pickleball team’s new exclusive sponsor,” said Amway XS Brand Director Calvin Tsai. “The energy and vitality on the pickleball court go hand-in-hand with the authentic relationships and positive experiences that align with our XSNation community and anyone looking to improve their health and wellbeing to achieve their fullest potential.”

With the announcement, XS becomes a season-long sponsor for the Orlando Squeeze, which will soon refresh its roster through Major League Pickleball’s 2024 Premier Level Draft. 

All teams will play regular season matches across their scheduled events (individual team schedules will vary across MLP’s regular season events) and participate in the Mid-Season Championship (July 11-14 in Amway’s home region of Grand Rapids, Michigan) during the 2024 MLP schedule. More details on the MLP 2024 regular season and tournaments can be found at www.majorleaguepickleball.net.

About Amway

Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 100 privately held companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list.